Go to BFS Home Page image-BFS Banner
class="home_leftbar_body"Home Gym Financing.
BFS is proud to work with Key Bank to get your dream gym started!
0% for 15 Months Financing Available on your BFS Home Gym!
KeyBank Latitudes M MasterCard®
Call to learn more

Brain Training and Sports

Train "True Agility" with increased cognitive decision making skills via BrainHQ and Sports.
Cognitive Conditioning: Players and coaches are coming to appreciate that cognitive conditioning is as important as physical conditioning....read more.
Science and Brain Training
More than 100 published scientific papers show the benefits of BrainHQ exercises and assessments. ...Read More

2018 BFS Magazines


Magazine Archives
Submit a Magazine Story

BFS Newsletter

View this weeks news and promotions, and sign up for our email list!

We are BFS

Find BFS Reps in Your Region

Satisfied Clients

View our Satisfied Customer and Client List

BFS Downloads

Find All your Download Needs here. From Training Documents to Custom Order Forms.

BFS Newsletter

Get weekly updates with motivation and success stories as well as current promotions!

Subscribe to CoachBFS on YouTube for updates and training tips

BFS Partners
with Allstate Capital.

Working with a fixed municipal budget it can be almost impossible to make dramatic changes in a short time.
Call to learn more
Contact BFS
Bigger Faster Stonger Inc.

Call 800-628-9737
Utah 801-974-0460


Bigger Faster Stronger, Inc., Sportswear  Retail, Salt Lake City, UT
Click to Verify BBB
accreditation and to
see a BBB report

  Printer Friendly Version

Under The Microscope
By Dr. Greg Shepard
Published: Summer 2004

University of Colorado Head Football Coach Gary Barnett is currently under intense scrutiny. Indeed, all coaches are under the media microscope as never before. Here are some suggestions that might prove helpful:
Review of Coach Barnett: Katie Hnida was a walk-on for the Buffs in 1999 but never got into a game. She was also sick during that year and the next. Katie transferred to New Mexico in 2002 and last season became the first woman to score in a Division I-A game as she kicked two extra points in a 72-8 win. A bombshell hit this past February after Katie told Sports Illustrated she had been raped by a Colorado teammate in 2000.
A media horde then swarmed around Coach Barnett demanding answers and a statement. Unfortunately, while being interviewed, Coach Barnett responded to the question of why the players had never accepted Katie by saying that she was “not only a girl, she was terrible, OK?” Coach Barnett also went on to say that no one should be treated as Katie had been treated. But no one seemed to hear any of that. The media singled out the words “girl” and “terrible.” Then the microscope kept focusing, bringing to light allegations of sex parties and at least eight women accusing Colorado players or recruits of sexual assault since 1997. Coach Barnett was placed on administrative leave.
My Suggestions: First, a coach must recognize a crucial situation. This was an obvious one. I believe coaches should practice appropriate responses: “I cannot accurately comment at this time. We need to do a thorough internal investigation. Rape or sexual misconduct of any kind is one of the most egregious offenses that a person can commit. My heart goes out to Katie.” Then, at a later date give a carefully prepared statement that has been scrutinized by an attorney and athletic director.
Second, we do not say “girl.” We say “woman.” Men, especially at the college level, must realize that many college women athletes and coaches find the term “girl” highly offensive and even demeaning.
Third, in public you never say someone is terrible. Never. Coach Barnett was contrite: “It was an insensitive remark that I wish I could take back.” Amazing, is it not? Thirty years ago all that coaches worried about were X’s and O’s, but now you need to watch every word you say.
Fourth, we must acknowledge and appreciate the wonderful differences between men and women. Please refer to the article in this issue.
Fifth, be complimentary in public. For example, Coach Barnett could have said, “We were thrilled for Katie when she kicked those two extra points for New Mexico. She has a lot of courage, but now we have to find out exactly what happened. In the meantime our thoughts and prayers will be with her.”
George Ayoub, a senior writer for The Independent, said this about Coach Barnett: “We need not tiptoe around every word or phrase. But we should always consider the measure of our speech, especially as public figures. When we fail to recognize a coach’s enormous power not only to hurt but also their power to heal, we are incorrect in any venue.”

Return to Summer 2004 Articles

BFS has an A+ Rating with the BBB.
Click Here or on the BBB Logo to the Left to See Report.


FAX 1-801-975-1159 Toll Free 1-800-628-9737 Email BFS with Your Comments
All Content © 2010 Bigger Faster Stronger Incorporated All Rights Reserved