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Since then, Rich or  Coach , as he prefers to be called, has added weight equipment to the weight room every year (at his own expense). About this equipment Coach states humbly,  I have purchased 90% of my equipment from BFS and the rest I have had the great fortune to have donated to us by friends in the community. <br>When I asked Rich why he enjoys his job he thoughtfully replied,  because my purpose in life is to serve others. Coach feels there are four qualities that make an athlete successful, he calls them the  Four Pillars of a Champion . They are: commitment, self-discipline, attitude, and character. He firmly believes that strength training helps people develop these four pillars which will ultimately help them have a better life. About these life-long qualities so faithfully taught by Coach Unterseher, football player, Steve Norris, remarks,  He has taught me a lot of things in and out of the class room. He has taught me how to be committed to something, how to shoot for my goals, and never give up even if they seem impossible. Most importantly he has taught me how to be a champion! He has changed my attitude toward life and myself. If there was someone who I can say inspired me the most it is Coach Unterseher. <br>Amazingly, Coach s day starts at 5:30 a.m. and he doesn t go home until after 6:30 p.m., Monday through Friday. His program helps over 100 students, athletes and non-athletes alike, in regular classes throughout the day. Coach finds it especially rewarding to help some special education students in the weight room during the day as well. That s not all, Coach has also opened his gym to the community. He has approximately 50 adults coming regularly to his gym seeking help, many of whom have been referred by doctors in the community. About this weight room, which he calls  The Blacksmith Shop , Coach Unterseher exclaims,  As you can see, the program benefits the community as well as the school and equips participants for competition as well as for life, and teaches them basic life skills that will enable them to become strong, independent young individuals. <br>Spending a lot of time, energy and money is not what really makes Coach Unterseher so respected, it s the way he lives his life. About Rich s life, Nic Buser states,  He is the most inspirational man in my life. Not only does he give inspirational talks but the way he lives his life is an inspiration. I can t imagine all of the time and thought he puts into his talks before football games. His inspiration is not the rah rah inspiration but is the kind that sticks with you and will drive you throughout the game. There is no way I could ever thank this man enough for all he has given to me in emotional and physical strength as well as inspiration for life. <br>Coach Unterseher has a lot of admirable traits worth emulating. Some of these characteristics are outlined in this quote from one of his former students and current strength coach Jackson L. Coots.  Coach Unterseher has the unique ability of finding the positive aspects of a person or an athlete instead of focusing on their