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Madden says he teaches his athletes to "understand that you've got to work hard to be the best you can be." To get his message across, he had the following statement printed in huge letters in the weightroom: "The pride in the winning tradition of the Texas Longhorns will not be entrusted to the weak nor the timid."<br>Football is a team sport, but Madden believes it's important to be flexible in your approach to motivation. "I'm not in their faces every day, because different things motivate different people," says Madden. "What happens sometimes with a lot of football players is that they're happy just to be at a university, and their goal has been to work as hard as they possibly could to get to that level. On the other hand, some players aspire to be even better than that and want to be professional athletes. What I have my players do is set daily goals so that they all work as hard as they possibly can to be champions."<br>As with many of his strength coaching colleagues, Madden, who has bench pressed 602 pounds, recognizes significant accomplishments in the weightroom. "We acknowledge a Lifter of the Year, who is the best-conditioned, strongest guy. That's a big honor." This year the award was a tie between Casey Hampton and Leonard Davis. Madden also has 6-foot by 6-foot pictures of all the other sports for other athletes who use the weightroom "to let them understand that this is home for all of them."<br>Madden is involved with coaching clinics as a guess speaker every year for high school coaches. In this area, he says that Bigger Faster Stronger "does a great job, and it's an honor to appear in their magazine. Over the years I've enjoyed how the magazine and BFS has evolved, and I really like what they do for the kids." <br>Madden considers himself the team disciplinarian. When he came to the University of Colorado, the story goes, the team had such a poor reputation that tOED66̀9u3FwlqcTغnN?.wHU]C)4t~WNylU hS(c ۿ ۗAkK'88b~0~Г-΢. 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