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Says Grazzini, "The Mustangs know the road to the playoffs is in the weight room, and as you exit our power center, the last thing you will see is our banner "CHAMPIONSHIPS BEGIN HERE!"<br><br>-----------------------<br><br>MARKETING FOR SUCCESS<br><br>Grazzini believed the football program had great potential, but only if he could sell the athletes on the conditioning program. "We realized our kids had to understand why this was important if we were to get them committed to the program. Our strategy was to sensationalize what we were doing, provide feedback and incentive, and to continually sell the vision we created." Here are the steps they implemented:<br><br>Use the BFS model of including variety in all phases to keep our kids interested and allow their bodies to adapt to each phase of the program.<br><br>Have all the grades work out together, so that the seniors are role models for the younger athletes.<br><br>Reward the consistent hard workers by making them weightlifting captains, and assigning them the responsibilities of taking their group's attendance and making sure their athletes are doing all their lifts with the correct technique.<br><br>Create strength clubs for achieving goals in our core lifts: clean, squat, bench, and push press. On test dates, as athletes reach these goals, we work our kids into a frenzy and then announce the records, hand out T-shirts as rewards and immediately update our goal board and web page.<br><br>Use set-and-rep logs to chart the weights used, track records and allow partners to evaluate each other's efforts.<br><br>Incorporate the Tuesday/Thursday speed, agility and plyometric program in a circuit, followed by a competitive activity as a culminating event at the end of each session.<br><br>Include a fun activity once a week.<br><br>Encourage our athletes to never settle for average. Push them to go beyond their optimal training zone. Push them to "Be An Eleven." These athletes thrive on being pushed.<br>pect each other. David has the unique ability to do the right thing while getting others to respond in a positive way.<br>David believes you shousuch as the squat and teach the body and mind to use tha strength faster. In sports, you have only a fraction of a second to return that tennis serve or to break that tackle. This is exactly why athletes who excel in the weight room often may be outplayed by physically weaker opponents who can apply a given level of stregth more quickly.<br>For most athletes, especially beginning-level and most high school athletes, power cleans and push jerks can produce significant improvements in power. And with limited amounts of time available to most of these athletes, the basic BFS system is perfect. However, athletes who have extra time or who are at especially high levels of ability may be ready for more sport-specific power movements using medicine balls.<br>For example, a volleyball player will want to achieve maximal jumping ability. If the player does a series