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It s certainly common in many professions, such as the military, and it s often pervasive among athletes. <br><br>BFS: Do women swear as much as men now?<br><br>JO: Not quite, but they re getting there. <br><br>BFS: Why are swear words so popular?<br><br>JO: Largely because of their versatility. The fact is, the f-word and the s-word account for about 70 percent of all the swearing we do because they re so versatile. People use a swear word because it s easier than thinking of more appropriate words. However, more appropriate words often have more feeling, more meaning. Look at the expression,  I feel like sh--! What does than mean? Are they physically ill? Emotionally depressed? Do they feel guilty? That expression could mean many different things, so it really doesn t communicate effectively. Nor does the tone generate much sympathy!<br><br>BFS: Many comedians swear. Isn t there some humor associated with swearing?<br><br>JO: Definitely. When comedians first started swearing on TV and other forums, it was funny because they were breaking taboos, breaking the rules. Now that s become worn out and excessive, and it s also lazy humor. Really good humor is clever, it s witty---the comedians who have to rely on swearing are just not as talented as the others.<br><br>BFS: Many words considered swear words in the past, such as damn, are not as powerful as they once were. Is this a positive trend, perhaps a sign that we re more tolerant?<br><br>JO: As our language has evolved, society has accepted more terms---and we were much too repressive in the past. Because the word damn was used in the movie Gone with the Wind ( Frankly, my dear, I don t give a damn. ), the director was fined $5,000. That seems ridiculous now.<br><br>BFS: Do young people swear more now than 10 or 20 years ago?<br><br>JO: Yes, and swearing has trickled down to grade school and even preschool kids. One of the reasons is that swearing was pretty taboo prior to the 1960s, but after what I call the  liberation generation came along, everyone started using it more freely. When they became parents and swore in front of their children, the children picked it up. <br><br>BFS: Do you believe the media have anything to do with the continual increase in swearing?<br><br>JO: Yes, I think the media are very responsible. Movies in particular, because movieare fined.  We haven t had anyone miss for two years, Coach Johnston recollected.  In that instance, Coach Holmgren really let that player have it at practice. Coach Holmgren is a super person to work for. If any player didn t commit to weights, Reggie and Brett would take care of them anyway. <br>I marveled at the similarity between the Green Bay and BFS Strength and Conditioning programs. I shrugged,  Well Ken, we re either on the Green Bay program or you re on the BFS program. We both laughed. Coach Johnston remarked,  Bigger Faster Stronger has a great deal7