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"CHAMPIONSHIPS BEGIN HERE!"<br><br>-----------------------<br><br>MARKETING FOR SUCCESS<br><br>Grazzini believed the football program had great potential, but only if he could sell the athletes on the conditioning program. "We realized our kids had to understand why this was important if we were to get them committed to the program. Our strategy was to sensationalize what we were doing, provide feedback and incentive, and to continually sell the vision we created." Here are the steps they implemented:<br><br>Use the BFS model of including variety in all phases to keep our kids interested and allow their bodies to adapt to each phase of the program.<br><br>Have all the grades work out together, so that the seniors are role models for the younger athletes.<br><br>Reward the consistent hard workers by making them weightlifting captains, and assigning them the responsibilities of taking their group's attendance and making sure their athletes are doing all their lifts with the correct technique.<br><br>Create strength clubs for achieving goals in our core lifts: clean, squat, bench, and push press. On test dates, as athletes reach these goals, we work our kids into a frenzy and then announce the records, hand out T-shirts as rewards and immediately update our goal board and web page.<br><br>Use set-and-rep logs to chart the weights used, track records and allow partners to evaluate each other's efforts.<br><br>Incorporate the Tuesday/Thursday speed, agility and plyometric program in a circuit, followed by a competitive activity as a culminating event at the end of each session.<br><br>Include a fun activity once a week.<br><br>Encourage our athletes to never settle for average. Push them to go beyond their optimal training zone. Push them to "Be An Eleven." These athletes thrive on being pushed.<br> was still willing to give me a chance, recalled Kevin.  When a cat s trapped in a corner, it s going to scratch and claw to force its way out or die trying. That was Kevin s feeling when he stepped up to the starting line of the race of his life. There were about 100 watches on him. If ever there was a time to raise up, this was it.<br><br>Several watches clocked Kevin at 4.1 in his forty yard time. The average was between 4.23 and 4.24. It was the fastest time of anyone. I hope you get Kevin s new video called  Football Speed. It shows amazing footage of Kevin in seemingly impossible saves during a football game. Until someone proves different, Kevin Devine is the NFL s fastest player. We at BFS are believers.<br><br>After Kevin s sensational combine performance, his hopes were high.  I knew I wouldn t be a first round pick, but I thought maybe a late second, or an early third, remembered Kevin.  As I watched the draft through the first three rounds, it kind of shocked me. I told everyone not to call me just to make sure my phone was free. But it was just silence. Just silence. <br> <br>Jacksonville and Baltimore called later with free-agent contract offers. Kevin opted for the Jaguars but pondered the long odds for an undrafted free agent to make the team.<br><br>Kevin said,  I felt strong and healthy for the first time in two or three years. I knew I had the talent and ability, it was just a matter of showing it. Talk about confidence.<br><br>Kevin intercepted three passes early in training camp scrimmages, then made his mark in an exhibition game against Carolina when he caught the Panthers Tyrone Poole on the 4-yard line after a long punt return. When the dust had settled, he had beaten out four veteran defensive backs for a roster spot including one starter.  A ton of bricks fell off my back, Kevin had sighed.  I could finally breathe again. <br><br>Kevin was standout special teams player last season as a rookie. He also saw time as a reserve defensive back gaining more and more valuable experience as the season progressed. We feel Kevin Devine will only continue to get