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"We realized our kids had to understand why this was important if we were to get them committed to the program. Our strategy was to sensationalize what we were doing, provide feedback and incentive, and to continually sell the vision we created." Here are the steps they implemented:<br><br>Use the BFS model of including variety in all phases to keep our kids interested and allow their bodies to adapt to each phase of the program.<br><br>Have all the grades work out together, so that the seniors are role models for the younger athletes.<br><br>Reward the consistent hard workers by making them weightlifting captains, and assigning them the responsibilities of taking their group's attendance and making sure their athletes are doing all their lifts with the correct technique.<br><br>Create strength clubs for achieving goals in our core lifts: clean, squat, bench, and push press. On test dates, as athletes reach these goals, we work our kids into a frenzy and then announce the records, hand out T-shirts as rewards and immediately update our goal board and web page.<br><br>Use set-and-rep logs to chart the weights used, track records and allow partners to evaluate each other's efforts.<br><br>Incorporate the Tuesday/Thursday speed, agility and plyometric program in a circuit, followed by a competitive activity as a culminating event at the end of each session.<br><br>Include a fun activity once a week.<br><br>Encourage our athletes to never settle for average. Push them to go beyond their optimal training zone. Push them to "Be An Eleven." These athletes thrive on being pushed.<br>neration came along, everyone started using it more freely. When they became parents and swore in front of their children, the children picked it up. <br><br>BFS: Do you believe the media have anything to do with the continual increase in swearing?<br><br>JO: Yes, I think the media are very responsible. Movies in particular, because movies set trends. If you are watching a movie and you see movie stars whom you really admire and they re using this language, that seems to authorize it for you too.<br><br>BFS: Do you go to movies?<br><br>JO: I love the movies, but I ve noticed that swearing often doesn t seem to fit into the character development or the plot. Even in Disney cartoons they throw in one or two words that may offend some parents who wonder,  Why are they saying that? <br><br>BFS: Did you see the movie version of South Park?<br><br>JO: Yes.<br><br>BFS: Did you laugh?<br><br>JO: Yes, it was very funny. I thought the story line was quite clever and the characters were hilarious, but the movie would have been funny with much less swearing. What s interesting is that when I saw it, a couple of guys in their 20s were sitting in front of me. They were in hysterics when the little cartoon kids started swearing, but after about 30 minutes they didn t laugh at that anymore, only the parts that were authentically funny. <br>BFS: What are some of the problems with swearing?<br><br>JO: The biggest problem is often not with the words themselves, but the tone or the attitude behind the words---they can be very hostile and bitter. Who wants to be around someone who is often angry, negative, and just plain unpleasant? Swearing influences the way people judge you---your character, your intelligence, your maturity. Swearing can also be very harmful to relationships, both at