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It was the best financial investment our football program has ever made. We already have captains for next year s team. One of them came up with the idea to have stickers for our helmets with the number eleven. The kids all want to do this. Another captain wants to paint the number 11 in the weight room and the locker room. Our team will be committed to touch it as they pass. Thanks for helping us develop our vision for greatness!<br> <br>The coach sent me their football program book. Some of the players wrote a thank you note. I would lie to share one of these from one of last season s captains: <br> Dr. Shepard, you influenced our team to the fullest, and I want to thank you from the bottom of my heart. Keep spreading your light. <br>In my quiet moments as I reflect on this experience, it is difficult to hold back the tears. I am so very thankful for coaches and kids like the players at this high school. May God bless our great country and help us all to Be An Eleven a little more often.<br>n way to do it. <br><br>HANDLING CONTINUAL PROBLEMS: This can be a team decision made at the same time as the goal. Just ask the team,  What if someone just won t be an eleven and is constantly making bad decisions. What if someone just doesn t care to give what it takes? As they are thinking about these questions, then ask,  Do you want me to handle them or do you want to try to handle them first? Usually, they will want to handle them. This strategy can develop strong leadership and even greater commitment.<br><br>I would recommend you have captains or senior leaders. Communicate on a regular basis. Ask,  How are we doing? Do you need any help? Always relate the positive things you see going on. <br><br>USE EXTRINSIC MOTIVATION: This will enhance and fortify the goal and the three steps. Always give praise. Say things like,  You know what you are? On a scale of one to ten, you are an eleven; or that was an eleven thing to do. The BFS Set-Rep System is a phenomenal way to use extrinsic motivation. First, all athletes break at least eight personal records per week. This is great by itself but you can also give awards for all kinds of things: most records broken, biggest gains, most improved, etc. Use t-shirts, caps or other things the kids can earn. However, as this is done, always refer back to the main goal. For example, say,  Because of your hard work, we are closer to our goal. Here is a shirt to represent what you have given to that goal and our team. e inside front cover of the Magazine for more information.oung men effective players and allowed them to make a major contribution to ur team.<br> I remember reading a quote attributed to the legendary coach of the Dallas Cowboys, Tom Landry. He said,  Coaching is getting players to do what they don t want to do so that they can become what they ve only dreamed of becoming. With the BFS program it doesn t take much to get them to want to do it. There are immediate rewards: they are breaking records right away, automatically establishing new goals. It s so exciting and r