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Says Bernard,  To the Ivies, the BFS program is not just a weight program; it is a way of life. Cole adds,  If you take care of your injuries, you can come back a lot faster, and you can return like you were never injured. Cole went so far as to ice his broken arm while it was still in the cast. To prove his point, two weeks after his cast was removed, and with a metal pin still in his arm from the surgery, Cole power cleaned 265 pounds in a special weightlifting competition held in Tennessee. <br>Cole sees himself as a role model and is disgusted with the behavior of many of today s superstars.  When you see wealthy athletes do the wrong thing and get away with it, the public starts to accept it  that s not right. Cole, says his father, practices what he preaches.  One of the many instances that display his character occurred when he found a wallet containing six hundred dollars. Cole found the owner and returned the wallet and the money; the owner was an immigrant in the United States and told us that this was every penny he had in the world, says Bernard.<br><br>The BFS Way<br><br>Since he was four years old, Cole has been doing the BFS Dot Drill and reciting the principles of the BFS program, and says he enjoys every issue of BFS magazine.  I love it  whenever I read the magazine it inspires me to go out and do more things because it shows me that there are other athletes are working as hard as me. It tells me that I ve got to work harder and that I can t miss a day of practice  everybody will miss a day of working out sometime,but if I don t then I m always gaining on my competition. The magazine also inspires me because it tells me about some of the troubles that many outstanding athletes have had to overcome. In fact, his strong work ethic is the reason he prefers not to have training partners. <br> When I work out I like to get everything done, and then do extra. Whenever I work out with a partner, we have to change weights too much and it just takes up too much time. I like being by myself, pushing myself, and whenever I need a spotter I call on my dad to come over and help me out. As for his expectations for this work ethic, his immediate goals include squatting 500 pounds and running 4.3 in the 40.<br> One person who inspires Cole is his brother, who is now at Central Missouri focusing on his pre-med studies.  He s very supportive of me, says Cole.  When he was in high school, we would compete against each other and get little attitudes; but whenever he was on that field, all I did was focus on him. And that is the way he is with me now. He calls me almost every night, and we talk football and he helps me out. He is my main role model  he is the one who convinced me that I could do all this. <br>When asked who he would like to thank for helping him achieve his goals, Cole answered like a true Eleven:  I thank God and my family, because God is the one who made it all possible and it s my family who pushed me to do it. feminine. The public withdrew their support, the sport faded, and the men iot get it.<BR>In December of 1981, I was hired by the Utah Jazz to be their strength coach. At that time I was the only strength coach in the NBA. I, along with my BFS partner Bob Rowbotham, was with the Utah Jazz fr 16 years. Pro baseball did not start hiringstrength coaches until the 1990s. Even today, if you took all th high school athletes in all th boys' and girls' sprts, you would still find that less than half possess the key to becoming bigger,