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In this area, he says that Bigger Faster Stronger "does a great job, and it's an honor to appear in their magazine. Ove the years I've enjoyed how the magazine and BFS has evolved, and I really like what they do for the kids." <br>Madden considers himself the team disciplinarian. When he came to the University of Colorado, the story goes, the team had such a poor reputation that the local police would carry football media guides in their squad cars to help them identify troublemakers in the city. Says Madden, "At the University of Texas, as in the University of Colorado, I handle all the discipline, no matter what the discipline is. At Colorado I taught the guys how to take all that extra energy they had when they were off the football field and focus it on the field, and to work together to be the best team."<br>No matter how good a training program may be, injuries are a fact of life in football, and as such Madden believes, it's important for him to be involved as the third component in injury rehabilitation. "First you have your doctors, then your trainer, then you have me," says Madden. "All of us, including the athlete, communicate with each other on a daily basis. We keep our athletes informed about why we choose a particular course of action so they understand what's going on in their rehabilitation, and it works to keep them positive. Say a player has an injured right shoulder; we can still work on his left arm and on his legs so he doesn't get too far behind."<br>Another key in Coach Madden's strategy to getting the players back fast is Dr. Keith Pyne, who flies in from his chiropractic offices in Dallas to work on the Longhorns. Pyne is considered one of the foremost practitioners of Active Release Treatment Techniques"!, a hands-on method for the rehabilitation of oft-tissue mechanics. "Dr. Pyne does a great job for us," says Madden. "He has a great knowledge of physical imbalances, and he works down the whole chain of the body to figure out exactly what is wrong. For example, if a player appears to have a hamstring injury, it may actually be a lower back problem. We've been very fortunate to have Dr. Pyne in our program."<br><br>The NFL Connection<br><br>As part of the football coaching staff, Madden also plays a key role in recruiting and takes his role seriously. "You have to let these athletes understand what they can bring to the program," says Madden. How has he done? "Two