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These kids needed to take ownership of the football program. We preach to them, This is your program, and when you do take ownership of it, you will get better. <br>And get better they did, as the following year the Eagles shocked everyone except themselves by winning nine of their scheduled ten games. <br><br>Pure Energy<br><br>Hatem says that another reason he wanted to implement the BFS program at New Albany was to develop a sense of unity among all athletes.  I really believe in getting all the coaches and athletes on the same page. I just really loved the BFS philosophy of challenging why we should have a kid learn five different flexibility programs and five different strength training programs? I thought the BFS program was solid and adaptable, and we could use it for everyone. <br>Justin Sanford is a full-time athletic trainer at New Albany, and he plays a key role in the conditioning program for all sports.  What we found with this BFS program is these lifts are not just lifts that will benefit a football player or a basketball player; these are total body lifts. Every lift that's on the per and chances by doing something stupid. <br>Jay believes he must keep his faith in God and that true success and happiness revolves around being stable and most of all your family. We thank Jay and Coach Madden for being great role models. They are Upper Limit people.<br><br>JEFF  MAD DOG MADDEN<br>TEXAS <br>STRENGTH & CONDITIONING<br><br>Jeff  Mad Dog Madden is a huge man. A strong yet gentle man. He is a man of may dimensions. Coach Madden is one of the premier strength and conditioning coaches who was asked by Coach Brown to follow him from North Carolina to the University of Texas.<br>The Longhorns embraced Coach Madden and his style.  I love the man, remarked one UT football player,  but I'm kind of scared of him too. That is a perfect coach-player relationship. This player continued his comments, Mad Dog is a motivator. I can't wait to see what he does for our first game. The team gets up for games but Mad Dog takes us to another level. <br>Coach Madden explained his goal for the Longhorns,  At the University of Texas, the emphasis of our strength and conditioning program is speed and explosive power. We help each athlete train the total body through explosive movements to reach an optimal athletic performance. <br>Although Coach Madden is only 35 years of age, he has already helped prepare more than 100 players that are currentl on NFL rosters. Chris Smith, a junior defensive end said,  Mad Dog's workouts are unbelievable. Its way more than just weight lifting. He pushes every muscle in your body to help you reach peak performance. Then its your chance to unleash that speed and power on the football field. <br>Coach Madden has six full time assistants and three to four graduate assistants. Lance Hooton, Donnie Maib, Ed Nordenschild, David Plettl, Ken Sheppard and Angel Spassor are the full time assistants. Coach Madden was named National Strength and Conditioning Specialist of the year in 1996 by the International Sports Sciences Association (ISSA). He has been a strength coach at Rice (1984-88), Colorado (1989-92), North Carolina (1993-97) and now Texas in 1998.<br>Coach Madden serves as a member of the Board of Directors of Peak Performance USA, ISSA and is on the Editorial Advisory Board of Sports Speed Magazine. He graduate