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BFS has allowed our kids to see results consistently, the flexibility of the program has enabled our students to be multi-sport athletes and we have gotten to the point where we don't have to worry about getting kids to lift," says Grazzini.<br>In 2002 Morton had its best season in 10 years, and the Mustang football team continues to take the necessary steps during the off season to achieve its next goal --making the playoffs for the first time since 1983. Says Grazzini, "The Mustangs know the road to the playoffs is in the weight room, and as you exit our power center, the last thing you will see is our banner "CHAMPIONSHIPS BEGIN HERE!"<br><br>-----------------------<br><br>MARKETING FOR SUCCESS<br><br>Grazzini believed the football program had great potential, but only if he could sell the athletes on the conditioning program. "We realized our kids had to understand why this was important if we were to get them committed to the program. Our strategy was to sensationalize what we were doing, provide feedback and incentive, and to continually sell the vision we created." Here are the steps they implemented:<br><br>Use the BFS model of including variety in all phases to keep our kids interested and allow their bodies to adapt to each phase of the program.<br><br>Have all the grades work out together, so that the seniors are role models for the younger athletes.<br><br>Reward the consistent hard workers by making them weightlifting captains, and assigning them the responsibilities of taking their group's attendance and making sure their athletes are doing all their lifts with the correct technique.<br><br>Create strength clubs for achieving goals in our core lifts: clean, squat, bench, and push press. On test dates, as athletes reach these goals, we work our kids into a frenzy and then announce the records, hand out T-shirts as rewards and immediately update our goal board and web page.<br><br>Use set-and-rep logs to chart the weights used, track records and allow partners to evaluate each other's efforts.<br><br>Incorporate the Tuesday/Thursday speed, agility and plyometric program in a circuit, followed by a competitive activity as a culminating event at the end of each session.<br><br>Include a fun activity once a week.<br><br>Encourage our athletes to never settle for average. Push them to go beyond their optimal training zone. Push them to "Be An Eleven." These athletes thrive on being pushed.<br>the kids were so dispirited that they just quit, forfeiting their last three games. We trained hard, and the following year our team won the country championships and scored a fantastic 29-16 victory over the team that had beat us 72-0. And this is despite the fact that the opposing team had a school enrollment of 1,600 kids to our 850! Then I took over the Granger High School team in Salt Lake City, a team that had won only two ballgames in four years, and we achieved what is still considered the most dramatic turnaround in the history of Utah. This got everyone's attention.<BR>Coaches were asking me, "How can you take a disaster school and turn it around in just one year?" When I said it was our