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OZw s 9p)r` M"&@!nk7T*|j~SZ;5 fÖQ#4]i̲ =f?m3>l㞌:|2|n )4ՙGķRBeUB1 \,dy1ʎ)2 w^$$ "/B7Z}-BǦk67 X}RT[K=G_EiŭcaysoҫjIhS,H#m9hi/K:M!`9*shNZv.`e70H&ZEaExD庹|=#3 |d\v{9YP W]A lQqSf^5;$ѴbAI*G[#P*✜dǭ)pzaj+N )HTFqhhPyqSY&usʕ%+)o/ְwv]a,S0[ 9Ȅ1Z~)NG,>~[eUh=\>;C{In addition to his team fulfilling their football goals, Stansberry discovered the value of having a unified approach to conditioning.  Two years ago we added a gender-specific session to our weight room operation and the dividends have had a tremendous positive impact on our female sports programs as well. Our head football coach, who doubles as our strength and conditioning coordinator, ran our female student-athletes through the same BFS routine! <br>After explaining to the girls that they would not develop muscles like the Hulk, the gir>Q@ Zx$QEX(?y re getting there. <br><br>BFS: Why are swear words so popular?<br><br>JO: Largely because of their versatility. The fact is, the f-word and the s-word account for about 70 percent of all the swearing we do because they re so versatile. People use a swear word because it s easier than thinking of more appropriate words. However, more appropriate words often have more feeling, more meaning. Look at the expression,  I feel like sh--! What does than mean? Are they physically ill? Emotionally depressed? Do they feel guilty? That expression could mean many different things, so it really doesn t communicate effectively. Nor does the tone generate much sympathy!<br><br>BFS: Many comedians swear. Isn t there some humor associated with swearing?<br><br>JO: Definitely. When comedians first started swearing on TV and other forums, it was funny because they were breaking taboos, breaking the rules. Now that s become worn out and excessive, and it s also lazy humor. Really good humor is clever, it s witty---the comedians who have to rely on swearing are just not as talented as the others.<br><br>BFS: Many words considered swear words in the past, such as damn, are not as powerful as they once were. Is this a positive trend, perhaps a sign that we re more tolerant?<br><br>JO: As our language has evolved, society has accepted more terms---and we were much too repressive in the past. Because the word damn was used in the movie Gone with the Wind ( Frankly, my dear, I don t give a damn. ), the director was fined $5,000. That seems ridiculous now.<br><br>BFS: Do young people swear more now than 10 or 20 years ago?<br><br>JO: Yes, and swearing has trickled down to grade school and even preschool kids. One of the reasons is that swearing was pretty taboo prior to the 1960s, but after what I call the  liberation generation came along, everyone started using it more freely. When they became parents and swore in front of their children, the children picked it up. <br><br>BFS: Do you believe the media have anything to do with the continual increase in swearing?<br><br>JO: Yes, I think the media are very responsible. Movies in particular, becuse movies set trends. If you are watching a movie and you see movie stars whom you really admire and they re using this language, that seems to authorize it for you too.<br><br>BFS: Do you go to movies?<br><br>JO: I love the movies, but I ve noticed that swearing often doesn t seem to fit into the character development or the plot. Even in Disney cartoons they throw in one or two words that may offend some parents who wonder,  Why are they saying that? <br><br>BFS: Did you see the movie version of South Park?<br><br>JO: Yes.<br><br>BFS: Did you laugh?<br><br>JO: Yes, it was very funny. I thought the story line was quite clever and the characters were hilarious, but the movie would