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This too seemed like a good idea, but now we find that  the secret should be started at the seventh grade level. The Universal Gym people were smart. They recognized their machine was shifting to an antique status and they began building free weight equipment towards the end of the 1970 s.<br>Nautilus<br>Football coaches were not prepared to deal with Arthur Jones and his Nautilus machines. We have never seen such advertising before or since the Nautilus machines arrived in the early 1970 s. Thirty-six and forty-eight pages of advertising were put into journals like Scholastic Coach. Arthur Jones paid for it, so under our American capitalistic rules, he was able to say anything to anything to promote his machol and the Native American was his first priority, recalls Coach Schultz.<br>  Tse-tschese-staeste is what the Cheyenne people call themselves. The word Cheyenne was believed to come from the French word chien for dog. The French traders called these people this because of the famous Dog Soldiers of the Cheyenne nation. The Dog Soldiers were the elite military organization of the tribe. They were the last line of defense for the people, explains Schultz.<br> The Dog Soldier was held in great regard. The warriors were outfitted with a particular sash, which trailed down to the ground. Each member carried a sacred arrow. During times of battle, a Dog Soldier would impale his sash with his arrow to anchor it to the earthand then stand his ground to the death.<br>  We contacted the tribe, recalls Coach Schultz,  and explained what we wanted to do. Shawn Little Bear told us it would be a great honor, and also warned us that we better know what we were doing, because the title Dog Soldier is coveted and should only be given to a special and chosen few. He helped us induct the first eleven Dog Soldiers.<br> A Dog Soldier came and spoke at the ceremony.  It was very emotional, says Schultz, who had goose bumps handing out the new Dog Soldier jerseys.<br>  It was a great ceremony, says Coach Forchtner.  You could tell these guys loved it. Here were these big, strong, touh macho guys with tears of pride welling in their eyes. It was something to see. <br> The jerseys carry a responsibility, one that each Soldier has to earn.  They must maintain their level of play or lose their Dog Soldier title and relinquish their jersey. If someone hustles or outplays them on the field, the jersey goes to them says Coach Schultz.  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