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It s certainly common in many professions, such as the military, and it s often pervasive among athletes. <br><br>BFS: Do women swear as much as men now?<br><br>JO: Not quite, but they re getting there. <br><br>BFS: Why are swear words so popular?<br><br>JO: Largely because of their versatility. The fact is, the f-word and the s-word account for about 70 percent of all the swearing we do because they re so versatile. People use a swear word because it s easier than thinking of more appropriate words. However, more appropriate words often have more feeling, more meaning. Look at the expression,  I feel like sh--! What does than mean? Are they physically ill? Emotionally depressed? Do they feel guilty? That expression could mean many different things, so it really doesn t communicate effectively. Nor does the tone generate much sympathy!<br><br>BFS: Many comedians swear. Isn t there some humor associated with swearing?<br><br>JO: Definitely. When comedians first strted swearing on TV and other forums, it was funny because they were breaking taboos, breaking the rules. Now that s become worn out and excessive, and it s also lazy humor. Really good humor is clever, it s witty---the comedians who have to rely on swearing are just not as talented as the others.<br><br>BFS: Many words considered swear words in the past, such as damn, are not as powerful as they once were. Is this a positive trend, perhaps a sign that we re more tolerant?<br><br>JO: As our language has evolved, society has accepted more terms---and we were much too repressive in the past. Because the word damn was used in the movie Gone with the Wind ( Frankly, my dear, I don t give a damn. ), the director was fined $5,000. That seems ridiculous now.<br><br>BFS: Do young people swear more now than 10 or 20 years ago?<br><br>JO: Yes, and swearing has trickled down to grade school and even preschool kids. One of the reasons is that swearing was pretty taboo prior to the 1960s, but after what I call the  liberation generation came along, everyone started using it more freely. When they became parents and swore in front of their children, the children picked it up. <br><br>BFS: Do you believe the media have anything to do with the continual increase in swearing?<br><br>JO: Yes, I think the media are very responsible. Mtry. Male judges picked the women they would most want to sleep with, rather than the women who most deserved the title.<br><br>BFS: Is that why the sport didn t catch on?<br>Dayton: Women s bodybuilding would have caught on fine as just another excuse to show T and A. But what happened was the women got serious about training. They wanted to see how strong they could become.<br>Not knowing any better, they trained side-by-side with the men, not only training with them and following the same diet but also eventually taking the same drugs. The women became freaks, just like the men. They didn t know that steroids have a permanent effect on women because they don t on men. Women bodybuilders paid a terrible price for this knowledge. They also lost sight of any sociological impact they might have had and became like the men, obsessed about their own egos and muscle size. What choice did they have? they couldn t go back to being feminine. The public withdrew their support, the sport faded, and the men in the Weider organization replaced women s bod