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Says Grazzini, "The Mustangs know the road to the playoffs is in the weight room, and as you exit our power center, the last thing you will see is our banner "CHAMPIONSHIPS BEGIN HERE!"<br><br>-----------------------<br><br>MARKETING FOR SUCCESS<br><br>Grazzini believed the football program had great potential, but only if he could sell the athletes on the conditioning program. "We realized our kids had to understand why this was important if we were to get them committed to the program. Our strategy was to sensationalize what we were doing, provide feedback and incentive, and to continually sell the vision we created." Here are the steps they implemented:<br><br>Use the BFS model of including variety in all phases to keep our kids interested and allow their bodies to adapt to each phase of the program.<br><br>Have all the grades work out together, so that the seniors are role models for the younger athletes.<br><br>Reward the consistent hard workers by making them weightlifting captains, and assigning them the responsibilities of taking their group's attendance and makingsure their athletes are doing all their lifts with the correct technique.<br><br>Create strength clubs for achieving goals in our core lifts: clean, squat, bench, and push pres. On test dates, as athletes reach these goals, we work our kids into a frenzy and then announce the records, hand out T-shirts as rewards and immediately update our goal board and web page.<br><br>Use set-and-rep logs to chart the weights used, track records and allow partners to evaluate each other's efforts.<br><br>Incorporate the Tuesday/Thursday speed, agility and plyometric program in a circuit, followed by a competitive activity as a culminating event at the end of each session.<br><br>Include a fun activity once a week.<br><br>Encourage our athletes to never settle for average. Push them to go beyond their optimal training zone. Push them to "Be An Eleven." These athletes thrive on being pushed.<br>low more students to train at once.<br>Rising Stars<br><br>Besides the overall improvement in the teams performance, there are many athletes that Lloyd says merit individual recognition. One is senior Andre Mears. A member of the varsity football and basketball teams, Mears is ranked in the top 15th percentile of his class academically.  Andre epitomizes what an Eleven should be, says Lloyd.  He s a leader in the weight room, ad he is always willing to help teach and motivate new athletes in the program. He s also a hard worker, and this year improved his 40 time by 2/10ths, and added 65 pounds to his Hex bar max and 95 pounds to his parallel squat. <br>Another standout is Justin Ritter, a junior who increased his bench press 60 pounds this past year to break an APAWPA world record for his age group (255 pounds at 165 pounds bodyweight). Another junior, Thomas Wright, increased his power clean by 60 pounds and his squat by75 pounds last year.  After a discussion with clinician Bobby Poss, I began holding a fitness competition in May that tests athletes on the bench press, parallel squat, NFL shuttle, 40-yard sprint, and the Smyrna shuttle [a 300-yard shuttle, broken down into 30-yard sprints]. The athletes received points for the weights lifted and fastest running times. This year the best performance was by Thomas Wright, followed by Justin Ritter and Andre Mears. <br>Although Smyrna had no state championship teams this year, Lloyd says he is expecting great things from the athletes who will be o