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In 1970 I was a coach at Sehome High School in Bellingham, Washington. Sehome's enrollment of 1,400 nudged us into being considered a "big school," but it was among the smallest in its classification. Despite our size, we won the unofficial state championship against a school with almost twice our enrollment. Our athletes were simply too good -- the only thing the opposing team could produce in that championship game was minus 77 yards! I also coached track, and 11 of our guys could throw the discus between 140 and 180 feet. If you couldn't throw 155 feet, you were a JV guy; to this day I don't believe any high school has ever been able to say that. And we had bunches of kids who could bench 300, squat 400 and power clean 250 pounds -- lifts that college athletes would be proud of.<BR>My next challenge was as head football coach at a high school in Idaho. I inherited a team that was 0-6 and had lost homecoming 72-0; the kids were so dispirited that they just quit, forfeiting their last three games. We trained hard, and the following year our team won the country championships and scored a fantastic 29-16 victory over the team that had beat us 72-0. And this is despite the fact that the opposing team had a school enrollment of 1,600 kids to our 850! Then I took over the Granger High School team in Salt Lake City, a team that had won only two ballgames in four years, and we achieved what is still considered the most dramatic turnaround in the history of Utah. This got everyone's attention.<BR>Coaches were asking me, "How can you take a disaster school and turn it around in just one year?" When I said it was our weight training program, they would ask me to come to their schools and show them how to do it. That was how our BFS clinics began, and those schools that I worked with also saw dramatic turnarounds in their programs.<BR>In between my football jobs in Washington and Idaho, I was hired as the strength coach at Brigham Young University. At BYU I did a movie called Bigger Faster Stronger. The movie was a hit, and the secret was out nationwide. Football coaches nationwide began doing the BFS program, but even so, it seemed to be a slow process. It was also amazing to me that coaches from other sports just could not get it.<BR>In December of 1981, I was hired by the Utah Jazz to be their strength coach. At that time I was the only strength coach in the NBA. I, along with my BFS partner Bob Rowbotham, was with the Utah Jazz for 16 years. Pro baseball did not start hiring strength coaches until the 1990s. Even today, if you took all the high school athletes in all the boys' and girls' sports, you would still find that less than half possess the key to becoming bigger, faster and stronger. It is very simple -- if you want to make your success happen and unlock your full potential as an athlete, you must use the key. <BR>Today, about 95 percent of college strength coaches use the methods I learned from George in one form or another. 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