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It was at BYU that I did a movie called Bigger Faster Stronger. It was a hit. Now the secret was out nationwide. Obviously, other throwers went all over the country and they spread the secret. Boyd Eply, a pole vaulter, became the strength coach at Nebraska. His track background gave him the secret. Many of his assistants became strength coaches at other universities. The secret was spreading like wildfire. But to me, it was a slow process. It was amazing to me that other coaches from other sports just could not get it. <br>The NBA did not start getting strength coaches until the 1980 s, and with pro baseball it took until the 1990 s. Even today, if you took all the high school athletes in all the boys and girls sports, you would still find less than half doing the secret. It is very simple. If you want to make your success happen and reach your full potential as an athlete, you must do the secret. <br>Today, about 95% of college strength coaches use the secret in oLRFJ(6 z`TfAF5wP=QMany football coaches then decided to give their Universal Gym to the junior high schools. This too seemed like a good idea, but now we find that  the secret should be started at the seventh grade level. The Universal Gym people were smart. They recognized their machine wa shifting to an antique status and they began building free weight equipment towards the end of the 1970 s.<br>Nautilus<br>Football coaches were not prepared to deal with Arthur Jones and his Nautilus machines. We have never seen such advertising before or since the Nautilus machines arrived in the early 1970 s. Thirty-six and forty-eightpages of advertising were put into journals like Scholastic Coach. Arthur Jones paid for it, so under our American capitalistic rules, he was able to say anything to anything to promote his machines. Since the vast majority of coaches had little or no experience in weight training, the advertising claims were taken in as gospel. It took about ten years for the majority of coaches to figure out that these elaborate, expensive Nautilus machines were no way for an athlete to reach his potential.<br>The throwers just laughed and again shook their heads. Their secret seemed safe. However, for the four reasons machines began to dwindle in populaity, until today machines are almost entirely used for auxiliary exercises. <br>First, high schools couldn t afford $5,000 per machine so they used free weights. At first, these coaches wished they could have a shiny blue machine, but then their kids began having some great results. If the difference between machines and free weights were not so dynamically obvious, machines would have snuffed our free weights entirely.<br>Second, the advent of the strength coach played a significant role in doing things right. Before the strength coach, it was usually administrators or the football coach who made strength-training decisions. By the early 1980 s nearly all major colleges had a strength and conditioning coach. Boyd Epley of Nebraska, an ex-track athlete, started the National Strength and Conditioning Associations (NSCA) in the late 1970 s. Books and publications like the NCSA and BFS Journal were being publishe