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Don t let people tell you that you can t. <br>We thank Coach Schmidt for all his help on this article and thank Reggie for being such a great positive role model by his Upper Limit example.<br>en in BFS since you started?<BR>The one thing that hasn't changed is we're still a company that is striving to make ourselves better. As far as clinicians it was just Greg, Bob, Rick and myself up until 1990, but now we've grown to 20 because the need has increased. What I really love about our company is every summer we get all our clinicians together in Utah to make certain we're still on the same page, and to plan what we can do to make things better. <BR>On a personal note, Greg Shepard has always been there for me as well as for all the other clinicians. Greg has great vision and optimism -- he sees only the greatest in something. He's continually striving to make this company better.<BR><BR>BFS isn't the only company out there with plenty to say about improving performance. With all the strength coaching and personal training organizations out there, are coaches generally caught up with the latest research in conditioning and doing most of the right things?<BR>We aren't even close to being caught up! We still have coaches who believe that weight training will stunt growth and make athletes muscle-bound. We still have coaches who believe that you should put heat on a turned ankle. And I'm just amazed that coaches will drive 500 miles to learn how to stop a wing-T offense, but they won't drive 50 miles or even stay in their own community to learn how to train their athletes better by attending a BFS clinic.<BR><BR>So how do you explain the problem? Bad coaches or bad training information?<BR>More often than not, it's that the information is conflicting and overly complicated. People get overwhelmed by it. In fact, I've been involved with one strength coaching organization where you almost need a medical degree to understand some of their literature on training. Also, there is often no unity in some of these organizations, which is one reason why so many college strength coaches got together recently and formed their own organization.<BR><BR>So you like BFS's practical and simple approach to training?<BR>Exactly. And what really separates a BFS clinic from the rest is that our clinics are full of motivation and we offer hands-on training. <BR><BR>Does this attitude carry over into the BFS coaches' certification?<BR>No doubt about it. You're not going to read a book and answer a few multiple-choice questions to become a certified strength coach through BFS. You're going to get into the weight room and you're going to learn how to squat and you're going to learn how to teach others to squat. We're coaches helping coaches, and it's this hands-on approach that separates BFS from other certifications.<BR><BR>What's a typical clinic experience?<BR>Every clinic is special because it's always a thrill for me to see kids doing things they didn't think they could do. One of my favorites was a clinic I gave at Park Falls High School in Park Falls, Wisconsin. <BR>At that clinic I met a young football player by the name of Joel Becker. I knew Joel had a lot of potential, but he was being overlooked because his team at the time wasn't having much success