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But when you get through to them, it's all worth it. With this last group of girls it was a joy coachingthem because they were there and they were working hard--sometimes, and in some aspects, even harder than the guys."<br>"The biggest thing I told them is that there is one word that yo never use in a sport: Can't. I think I got through to a lot of them with that," says Neil, "especially during the early days with their weight training. When they were struggling, they never said,  I can't do it, Coach.' Instead, they said,  I'll try harder the next time.' I think that ttitude in te weight room came across in the pool as well."<br><br>Making Waves with Muscles<br><br>The basic philosophy in swimming is to work very hard, then taper off for the meets. As such, it's often difficult to see results during the training season, and patience becomes a virtue much sought after. However, Mark says he noticed many positive changes during their training after they overcame their initial soreness. The swimmers were coming off the blocks more explosively. More importantly, they were iding higher on the water. "The higher you can ride on the water, the faster you can go because you're not pushing a lot of resistance--you're a tugboat down below and a speedboat above."<br>The changes weren't all in the water. The women began to take pride in the physical definition they were developing and improvements in their posture. "You could really see it in the way they stood and walked," says Mark, "The weight training was complementing the swimming right from the start."<br>In sports such as football, sometimes the best-conditioned team does not win. In swimming, what you see is usually what you get. For Dale and Mark, what they got were better times and heavier lifts.<br>The previous page shows some of the before and after results of the BFS program from November  97 to arch  98.<br>Keep in mind that these changes are big! A swimmer who knocks off a second is like a weightlifter adding another 50 pounds to his or her bench!<br>As for team results, this year SWAT had more athletes than ever qualify for the Junior National Championships. They also hope to win the Division 2 High School State Championships this year, a competition in which they placed fourth last year. This would be an especially impressive accomplishment since this competition pits 45 schools against each other. Also, in Jick and myself up until 1990, but now we've grown to 20 because the need has increased. What I really love about our company is every summer we get ll our clinicians together in Utah to  ij@f we're still on the same page, and to plan what we can do to make things better. <BR>On a prsonal note, Greg Shepard has always been there for me as well as for all the other clinicians. Greg has great viion and optimism -- he sees only the greatest in something. He's continually striving to make this company better.<BR><BR>BFS isn't the only company out there with plenty to say about improving performance. With all the strength coaching and personal training organizations out there, are coaches generally caught up with the latest research in conditioning and doinng most of the right things?<BR>We aren't even close to being caught up! We still have coaches who believe that weight training will stunt growth and make athletes muscle-bound. We still have coaches who believe that you should put heat on a turned ankle. And I'm just amazed that coaches will drive 500 miles to learn how to stop a wing-T offense, but they won't drive 50 miles or even stay in their own community to learn how to train their athletesbetter by attending a BFS clinic.<BR><BR>So how do you explain the problem? Bad coaches or bad training information?<BR>More often than not,it's that the information is conflicting and overly complicated. People get overwhelmed by it. In fact, I'e been involved with one strength coaching organization where you almost need a medical degree to understand some of their literature on training. Also, there is often no unity in some of these organizations, which is one reason why so many college strength coaches got together recently and formed their ow organization.<BR><BR>So you like BFS's practical and simple approach to training?<BR>Exactly. And what really separates a BFS clinic from the rest is that our clinics are full of motivation and we offer hands-on trainig. <BR><BR>Does this attitude carry over into the BFS coaches' certification?<BR>No doubt