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Says Grazzini, "The Mustangs know the road to the playoffs is in the weight room, and as you exit our power center, the last thing you will see is our banner "CHAMPIONSHIPS BEGIN HERE!"<br><br>-----------------------<br><br>MARKETING FOR SUCCESS<br><br>Grazzini believed the football program had great potential, but only if he could sell the athletes on the conditioning program. "We realized our kids had to understand why this was important if we were to get them committed to the program. Our strategy was to sensationalize what we were doing, provide feedback and incentive, and to continually sell the vision we created." Here are the steps they implemented:<br><br>Use the BFS model of including variety in all phases to keep our kids interested and allow their bodies to adapt to each phase of the program.<br><br>Have all the grades work out together, so that the seniors are role models for the younger athletes.<br><br>Reward the consistent hard workers by making them weightlifting captains, and assigning them the responsibilities of taking their group's attendance and making sure their athletes are doing all their lifts with the correct technique.<br><br>Create strength clubs for achieving goals in our core lifts: clean, squat, bench, and push press. On test dates, as athletes reach these goals, we work our kids into a frenzy and then announce the records, hand out T-shirts as rewards and immediately update our goal board and web page.<br><br>Use set-and-rep logs to chart the weights used, track records and allow partners to evaluate each other's efforts.<br><br>Incorporate the Tuesday/Thursday speed, agility and plyometric program in a circuit, followed by a competitive activity as a culminating event at the end of each session.<br><br>Include a fun activity once a week.<br><br>Encourage our athletes to never settle for average. Push them to go beyond their optimal training zone. Push them to "Be An Eleven." These athletes thrive on being pushed.<br>n, he made a statement which shocked me. The discussion centered around seasonal sports like football. Dr. Stone stated, "So a typical periodization program may not work." The Standard periodization model must have adjustments made if it is to help athletes in team sports reach their potential. I have thought about these adjustments and implemented them with tens of thousands of athletes over the last 15 years. It is now fool-proof. I'm not saying it is the only way to adjust a Standard periodization model for team school sports. However, I do want you, the reader, to know I have not seen anything come close to the BFS system for multi-sport athletes in a high school environment over a one year or career span of time.&nbsp;</P> <P>I believe standard periodization models can be great for mature college athletes engaged in an individual sport such as track. With a few adjustments, it should also be great for athletes who are starters in a team sport like football. Adjustments and fine tuning is the "art" of coaching.&nbsp;</P>