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During this isometric episode, the throwers remained with their free weight, heavy core lift approach while shaking their heads in disbelief that football coaches could do something that crazy.<br>Exer-Genie<br>At about the same time, the Exer-Genie came upon the scene. Thousands of coaches purchased these gadgets. Again a short amount of time was required for a workout, it was safe and any coach by reading one page of instruction could administer the program. Perfect? Well, yes, except for one thing. It didn t work very well at all. The throwers kept shaking their heads.<br>Universal Gym<br>Later in the 60 s decade, the Universal Gym exploded upon the athletic world. The sales pitch went like this: It s safe, your loose weights won t get stolen, your kids just go around the circuit and it s easy. Administrators really liked the sales part. I was praying that every school I coached against would buy a Universal gym for the tremendous advantage my kids would have. My prayers were profoundly answered. Every high school in America, including mine, bought one. My administrator thought it would be a good idea. We used it for some auxiliary work. I though  Pretty expensive auxiliaries. The stupid thing cost more than all my free weight equipment. <br>Probably the majority of high school athletes until the mid-seventies used a Universal Gym or a similar machine like a Marci for the primary training mode. As more and more high schools were becoming aware of  the secret , they began to turn away from their machines. To appease the women coaches, many football coaches would say,  OK, how about if we give you our Universal Gym. It may have seemed like a good idea at the time but it was a great disservice to women s sports because they can t reach their potential without also training with  the secret .<br>Many football coaches then decided to give their Universal Gym to the junior high schools. This too seemed like a good idea, but now we find that  the secret should be started at the seventh grade level. The Universal Gym people were smart. They recognized their machine was shifting to an antique status and they began building free weight equipment towards the end of the 1970 s.<br>Nautilus<br>Football coaches were not prepared to deal with Arthur Jones and his Nautilus machines. We have never seen such advertising before or since the Nautilus machines arrived in the early 1970 s. Thirty-six and forty-eight pages of advertising were put into journals like Scholastic Coach. Arthur Jones paid for it, so under our American capitalistic rules, he was able to say anything to anything to promote his machines. Since the vast majority of coaches had little or no experience in weight training, the advertising claims were taken in as gospel. It took about ten years for the majority of coaches to figure out that these elaborate, expensive Nautilus machines were no way for an athlete to reach his potential.<br>The throwers just laughed and again shook their heads. Their secret seemed safe. However, for the four reasons machines began to dwindle in popularity, until today machines are almost entirely used for auxiliary exercises. <br>First, high schools couldn t afford $5,000 per machine so they used free weights. At first, these coaches wished they could igured it would be a winning level, otherwise we would not have gone after him. I think there's no question he'll go down as o