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XtN N w&!-`޾Q@Ś!p0p\OjVd'f'R<1@;EPts next goal --making the playoffs for the first time since 1983. Says Grazzini, "The Mustangs know the road to the playoffs is in the weight room, and as you exit our power center, the last thing you will see is our banner "CHAMPIONSHIPS BEGIN HERE!"<br><br>-----------------------<br><br>MARKETING FOR SUCCESS<br><br>Grazzini believed the football program had great potential, but only if he could sell the athletes on the conditioning program. "We realized our kids had to understand why this was important if we were to get them committed to the program. Our strategy was to sensationalize what we were doing, provide feedback and incentive, and to continually sell the vision we created." Here are the steps they implemented:<br><br>Use the BFS model of including variety in all phases to keep our kids interested and allow their bodies to adapt to each phase of the program.<br><br>Have all the grades work out together, so that the seniors are role models for the younger athletes.<br><br>Reward the consistent hard workers by making them weightlifting captains, and assigning them the responsibilities of taking their group's attendance and making sure their athletes are doing all their lifts with the correct technique.<br><br>Create strength clubs for achieving goals in our core lifts: clean, squat, bench, and push press. On test dates, as athletes reach these goals, we work our kids into a frenzy and then announce the records, hand out T-shirts as rewards and immediately update our goal board and web page.<br><br>Use set-and-rep logs to chart the weights used, track records and allow partners to evaluate each other's efforts.<br><br>Incorporate the Tuesday/Thursday speed, agility and plyometric program in a circuit, followed by a competitive activity as a culminating event at the end of each session.<br><br>Include a fun activity once a week.<br><br>Encourage our athletes to never settle for average. Push them to go beyond their optimal training zone. Push them to "Be An Eleven." These athletes thrive on being pushed.<br>cause I was up at a track meet in Las Vegas this fall and I met a college coach from Delaware. When we got to talking about the numbers that I threw on Sunday, he said I would have dominated his conference. I thought,  A 46-year-old man would have won his conference  that s amaing.  <br>Dan s athletic accomplishments and practical coaching wisdom eventually caught the attention of BFS President Dr. Greg Shepard. The first time Dan met Greg was in 1980 at the Hill Air Force Base Powerlifting meet, where Dan was competing for the Utah State Powerlifting Team. Recalls Dan,  It was about two in the morning during the deadlift competition, and I was sitting around in the warm-up room when Greg came up to me and asked me what I was opening with. I said I was starting light at 573 pounds, just to get a mark, and I think it almost knocked Greg down. After that we kept bumping into each other at competitions, and then I started working out at the Upper Limit Gym when it opened up. That was a great place to work out because the Utah Jazz trained there, and Greg and his BFS staff made certain they took their lifting seriously. One day when I was working out Greg asked me if I wanted to work at the gym, and I accepted. That started my relationship with BFS. <br>If there s one major struggle Dan has had as an athlete, it s with his bodyweight. In college it was as high as 272, which Dan says was pretty solid because he was lifting hard. Dan was able to lean down after college; he quit training from 1981 to 1987 to concentrate on his career. When he got back into training he allowed his bodyweight to go up again, and by 1995 he accepted the fact that he was fat and had to do something about it. <br>To get lean, Dan went on a low-carb, hig