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Erwin says Massey is a mature young man with strong moral values.  Richuel is very humble, says Erwin.  He s a great Christian who loves the Lord---he even has a Bible in his locker and I ve seen him witnessing his faith to his teammates. <br>Massey does well in academics, scoring 21 on the ACT, and he definitely plans on going to college to pursue a degree in engineering. Although he hasn t made any firm commitments and says,  I just want to play, Massey says his favorite schools include Texas, Alabama and Florida.<br>As Massey goes into his senior year, there will be a lot of pressure on him to continue to produce big plays on the gridiron and hoist even more monstrous weights on the lifting platform. Based on his past amazing accomplishments, Richuel Massey, Jr. is more than ready for the tough tests ahead.So how do you explain the problem? Bad coaches or bad training information?<BR>More often than not, it's that the information is conflicting and overly complicated. People get overwhelmed by it. In fact, I've been involved with one strength coaching organization where you almost need a medical degree to understand some of their literature on training. Also, there is often no unity in some of these organizations, which is one reason why so many college strength coaches got together recently and formed their own organization.<BR><BR>So you like BFS's practical and simple approach to training?<BR>Exactly. And what really separates a BFS clinic from the rest is that our clinics are full of motivation and we offer hands-on training. <BR><BR>Does this attitude carry over into the BFS coaches' certification?<BR>No doubt about it. You're not going to read a book and answer a few multiple-choice questions to become a certified strength coach through BFS. You're going to get into the weight room and you're going to learn how to squat and you're going to learn how to teach others to squat. We're coaches helping coaches, and it's this hands-on approach that separates BFS from other certifications.<BR><BR>What's a typical clinic experience?<BR>Every clinic is special because it's always a thrill for me to see kids doing things they didn't think they could do. One of my favorites was a clinic I gave at Park Falls High School in Park Falls, Wisconsin. <BR>At that clinic I met a young football player by the name of Joel Becker. I knew Joel had a lot of potential, but he was being overlooked because his team at the time wasn't having much success. I wrote a personal recommendation for Joel to Southeast Missouri State University in Cape Girardeau, and that helped him receive a partial scholarship. Joel played so well for the school that the partial scholarship turned into a full scholarship and he earned a college degree. Helping Joel fulfill his dreams was one of my most gratifying accomplishments, but there have also been countless others.<BR><BR>Give us an idea of the facilities you have at your school.<BR>Our weight room is about 3,000 square feet and it's completely carpeted. As for equipment, you could say we have three of everything: three benches, three squat racks, three neck machines, three power clean platforms, three glute-hams, three deadlift platforms, three incline benches, three lat machines and three calf machines. We also have BFS dot drill pads, dip stands, two BFS Lethal Weapons, dumbbells progressing from three to 75 pounds, 18 barbells, and 10,000 pounds of weights. <BR><BR>How does your school implement the BFS program in its curriculum?<BR>We have weightlifting classes throughout the day, and we