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EDUCATION. The process of becoming certified tends to motivate most coaches to learn more about strength and conditioning. Hence, they become better and everyone benefits – the athletes most of all.

CONFIDENCE. Being certified breeds more confidence among athletes, parents and other coaches. The handsome certificate that BFS issues makes a statement of professionalism and will look great when framed and displayed in your office.

CAREER. Being certified can help you get jobs, as many schools and health clubs make certification a prerequisite for employment.