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It s certainly common in many professions, such as the military, and it s often pervasive among athletes. <br><br>BFS: Do women swear as much as men now?<br><br>JO: Not quite, but they re getting there. <br><br>BFS: Why are swear words so popular?<br><br>JO: Largely because of their versatility. The fact is, the f-word and the s-word account for about 70 percent of all the swearing we do because they re so versatile. People use a swear word because it s easier than thinking of more appropriate words. However, more appropriate words often have more feeling, more meaning. Look at the expression,  I feel like sh--! What does than mean? Are they physically ill? Emotionally depressed? Do they feel guilty? That expression could mean many different things, so it really doesn t communicate effectively. Nor does the tone generate much sympathy!<br><br>BFS: Many comedians swear. Isn t there some humor associated with swearing?<br><br>JO: Definitely. When comedians first started swearing on TV and other forums, it was funny because they were breaking taboos, breaking the rules. Now that s become worn out and excessive, and it s also lazy humor. Really good humor is clever, it s witty---the comedians who have to rely on swearing are just not as talented as the others.<br><br>BFS: Many words considered swear words in the past, such as damn, are not as powerful as they once were. Is this a positive trend, perhaps a sign that we re more tolerant?<br><br>JO: As our language has evolved, society has accepted more terms---and we were much too repressive in the past. Because the word damn was used in the movie Gone with the Wind ( Frankly, my dear, I don t give a damn. ), the director was fined $5,000. That seems ridiculous now.<br><br>BFS: Do young people swear more now than 10 or 20 years ago?<br><br>JO: Yes, and swearing has trickled down to grade school and even preschool kids. One of the reasons is that swearing was pretty taboo prior to the 1960s, but after what I call the  liberation generation came along, everyone started using it more freely. When they became parents and swore in front of their children, the children picked it up. <br><br>BFS: Do you believe the media have anything to do with the continual increase in swearing?<br><br>JO: Yes, I think the media are very responsible. Movies in particular, because movies set trends. If you are watching a movie and you see movie stars whom you really admire and they re using this language, that seems to authorize it for you too.<br><br>BFS: Do you go to movies?<br><br>JO: I love the movies, but I ve noticed that swearing often doesn t seem to fit into the character development or the plot. Even in Disney cartoons they throw in one or two words that may offend some parents who wonder,  Why are they saying