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He wants us to feel a  sense of urgency in everything we do; he tells us,  We can t wait until tomorrow--we have to do it today!, and  if you don t feel it, then Clemson ain t the place for you.  <br><br>Not Just a Paper Tiger <br><br>If you get the sense that being a strength coach at Clemson is a demanding job, you re right. But Coach Batson is up to the challenge and has exceeded even Coach Bowden s demanding expectations.<br>A native of Georgia, Batson says he caught the lifting bug when he started pumping iron in a basement gym with his cousin.  We had a high school coach who gave us a strength program. Although we didn t quite know what we were doing, we enjoyed lifting. As his love for lifting eventually evolved into a desire to be a strength coach, after college, Batson accepted graduate-assistant jobs to perfect his skills. He took on greater responsibilities at smaller schools, and four years ago became the head strength coach at Clemson.<br>Batson says one of the biggest influences in his training philosophy has been Louie Simmons, arguably the most accomplished powerlifting coach in the world.  Several years ago I spent some time visiting Louie and I still talk to him about every two months--Louie has been a great help to me, says Batson.  His gym is pretty barbaric--there s not much there--but it just shows you that you can take some barbells and dumbbells, a glute-ham bench and a power rack and get just about as strong as anybody. <br>The Clemson strength program is well staffed with four full-time coaches, three graduate assistants, two student assistants and one volunteer. With that level of help, Batson is able to group his athletes under separate coaches, which allows for greater individuality. But Clemson s commitment to football doesn t stop with quality coaches.<br>Batson says Bowden is pushing hard to get a 10,000-square-foot weightroom completed as soon as possible, one that will cater primarily to football.  We ve got a brand new football complex in the works, says Batson.  When you add that accomplishment to our indoor-turf field, it s a program that you know is only going to get better. <br>Although Batson has made it to the top of his profession, he is realistic when encouraging others to follow in his footsteps.  If you really want to get involved in this profession, you need to sit down with someone who is established in the field and let them tell it to you straight. It s a long, hard road, and I think a lot of guys get into it and don t realize the amount of time they have to put in, says Batson, who often finds himself working 14-hour days.  It s pretty brutal--you have to have a love for it. That