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"We realized our kids had to understand why this was important if we were to get them committed to the program. Our strategy was to sensationalize what we were doing, provide feedback and incentive, and to continually sell the vision we created." Here are the steps they implemented:<br><br>Use the BFS model of including variety in all phases to keep our kids interested and allow their bodies to adapt to each phase of the program.<br><br>Have all the grades work out together, so that the seniors are role models for the younger athletes.<br><br>Reward the consistent hard workers by makin them weightlifting captains, and assigning them the responsibilities of taking their group's attendance and making sure their athletes are doing all their lifts with the correct technique.<br><br>Create strength clubs for achieving goals in our core lifts: clean, squat, bench, and push press. On test dates, as athletes reach these goals, we work our kids into a frenzy and then announce the records hand out T-shirts as rewards and immediately update our goal board and web page.<br><br>Use set-and-rep logs to chart the weights used, track records and allow partners to evaluate each other's efforts.<br><br>Incorporate the Tuesday/Thursday speed, agility and plyometric program in a circuit, followed by a competitive activity as a culminating event at the end of each session.<br><br>Include a fun activity once a week.<br><br>Encourage our athletes to never settle for average. Push them to go beyond their optimal training zone. Push them to "Be An Eleven." These athletes thrive on being pushed.<br>olina to the University of Texas.<br>Th Longhorns embraced Coach Madden and his style.  I love the man, remarked one UT football player,  but I'm kind of scared of him too. That is a perfect coach-player relationship. This player continued his comments, Mad Dog is a motivator. I can't wait to see what he does for our first game. The team gets up for games but Mad Dog takes us to another level. <br>Coach Madden explained his goal for the Longhorns,  At the University of Texas, the emphasis of our strength and conditioning program is speed and explosive power. We help each athlete train the total body through explosive movements to reach an optimal athletic performance. <br>Although Coach Madden is only 35 years of age, he has already helped prepare more than 100 players that are currently on NFL rosters. Chris Smith, a junior defensive end said,  Mad Dog's workouts are unbelievable. Its way more than just weight lifting. He pushes every muscle in your body