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Says Grazzini, "The Mustangs know the road to the playoffs is in the weight room, and as you exit our power center, the last thing you will see is our banner "CHAMPIONSHIPS BEGIN HERE!"<br><br>-----------------------<br><br>MARKETING FOR SUCCESS<br><br>Grazzini believed the football program had great potential, but only if he could sell the athletes on the conditioning program. "We realized our kids had to understand why this was important if we were to get them committed to the program. Our strategy was to sensationalize what we were doing, provide feedback and incentive, and to continually sell the vision we created." Here are the steps they implemented:<br><br>Use the BFS model of including variety in all phases to keep our kds interested and allow their bodies to adapt to each phase of the program.<br><br>Have all the grades work out together, so that the seniors are role models for the younger athletes.<br><br>Reward the consistent hard workers by makin them weightlifting captains, and assigning them the responsibilities of taking their group's attendance and making sure their athletes are doing all their lifts with the correct technique.<br><br>Create strength clubs for achieving goals in our core lifts: clean, squat, bench, and push press. On test dates, as athletes reach these goals, we work our kids into a frenzy and then announce the records, hand out T-shirts as rewards and immediately update our goal board and web page.<br><br>Use set-and-rep logs to chart the weights used, track records and allow partners to evaluate each other's efforts.<br><br>Incorporate the Tuesday/Thursday speed, agility and plyometric program in a circuit, followed by a competitive activity as a culminating event at the end of each session.<br><br>Include a fun activity once a week.<r><br>Encourage our athletes to never settle for average. Push them to go beyond their optimal training zone. Push them to "Be An Eleven." These athletes thrive on being pushed.<br>igh school and non-scholarship college levels. Until our next issue, may you break personal records every day. ch Scurran shows this unique spotting technique and says,  I never had an athlete who stuck with our program not be able to jump to the 32-inch box. This includes every lineman and every athlete involved in girls sports. Get this video. The benefits will be enormous.as if it were nothing. Then we went over to the squat rack where she worked her wa up to 410. She was just recovering from the flu and said she wasn't feeling that great, I can't imagine how she trains when she is feeling well and at total capacity. I was disappointed to hear from Coach Kuusea, that I had just missed watching her squat 520 for a new personal record, a few weeks ago. Since then, Amy has moved into a different training phase where she focuses on taking the brute strength that was gained from heavy weight lifting and incorporating it into throwing the 8.8 pound ball they call the hammer.<br>Amy loves to explode on the weights Her favorite exercise is the power clean. Her best is 253 lbs.! Since her attention is focused on the hammer throw she doesn't bench press, but she has done 275 lbs.<br>Many athlets in this day and age have stumbled across road blocks in their lives, yet managed to overcome these trials to be labeled champions. Pehaps the rough and rocky road they have been forced to walk is what polished them into first class, fine tuned athletes. Amy is an athlete that has had to work hard to overcome adversity. When Amy was in high school her parents divorced. As we talked about overcoming hardships and coping with negative aspects in life, Amy commented by saying, "Everyone has obstacles and you can make